Today I want to post my review on It Cosmetics CC+ Veil Beauty Fluid Foundation. This is a cushion style foundation, just one of the many being launched here in the US from western cosmetic brands. So far, the cushions I have tried have been very disappointing when you compare them to Korean brands like Iope, Missha or Innsifree. You can read my honest reviews on the L'Oreal and MAC cushions and please leave a comment with your own thoughts.
Korea has not only invented the cushion but has set the bar for cushion foundations. Korean companies have established a high level of expectation surrounding cushion compacts, something that I am not sure any western brand can compete against. Knowing this, I am not sure why I keep running out to buy these new western cushions! Perhaps out of curiosity....I guess like anyone, I like to try new things. I am actually glad I ventured out to Ulta to pick up this cushion. Here is why!
I am pretty impressed with the ingredients list, especially the no chemical sunscreen of SPF 50! This also contains peptides, hyaluronic acid, collagen, algae and vitamins a, b, c and e. It also has licorice root extract, and niacinamide for brightening and even out the complexion. They market this as also "infused" with "Drops of Light" which are liquid crystals to brighten and color correct skin.